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Clear explanations
“Tom was the only one I could truly understand.”
Sonoita, Arizona is a distinctive high-desert grassland community in southeastern Arizona, surrounded by rolling ranch country and mountain ranges including the Santa Ritas, Huachucas, and Whetstones. Known for horse properties, cattle ranches, vineyards, wineries, and homes on larger rural parcels, Sonoita has a noticeably greener and more open character than the lower Sonoran Desert around Tucson. Its elevation moderates temperatures somewhat, but homeowners still have significant year-round electricity needs, while the area’s abundant sunshine makes residential solar a strong option for producing power directly on the property.
The primary electric utility serving Sonoita is Sulphur Springs Valley Electric Cooperative (SSVEC), rather than UniSource or APS. SSVEC is a member-owned electric cooperative, so its retail rates are not set through Arizona Corporation Commission rate cases in the same way as investor-owned utilities such as APS, TEP, and UniSource. SSVEC implemented new rates effective January 1, 2025, including an increase in the residential monthly service charge from $40 to $45—a 12.5% increase in that fixed charge—along with changes to energy charges. Because SSVEC does not have a current investor-owned-utility rate case pending before the ACC, it would be misleading to attribute one of the current ACC proposed percentage hikes to Sonoita customers. Even so, rising electricity costs make rooftop solar an increasingly useful way for Sonoita homeowners to reduce the amount of electricity purchased from SSVEC and gain greater control over long-term energy expenses.
Adding battery storage can be especially useful for Sonoita’s ranches, horse properties, vineyards, and more remote homes. A battery can store excess daytime solar production for evening and overnight use, increasing solar self-consumption and reducing dependence on electricity purchased from SSVEC. When designed for backup operation, batteries can also support selected essential loads during an outage, including refrigeration, lighting, communications, gates, and potentially well equipment when system capacity allows. For Sonoita homeowners facing higher SSVEC electricity costs and a 12.5% increase in the residential fixed service charge, combining solar panels with battery storage can provide greater control over grid purchases while adding valuable resilience for rural Southern Arizona properties.
CUSTOMER EXPERIENCES
Hear how Tom helps homeowners understand their solar options.
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“Tom was the only one I could truly understand.”
★★★★★
“He made our decision to install solar informed and logical.”
★★★★★
“…answered every question I had without making me feel rushed or pressured.”